Rebekah Vardy joins forces with I’m A Celebrity co-star to launch new Vodka brand inspired by footballer husband Jamie’s own recipe

Rebekah Vardy has joined forces with an I’m A Celebrity pal co-star to launch a brand new vodka brand.

While her WAG rival Coleen Rooney is slumming it in the jungle and contemplating another meal of bland rice and beans, Rebekah has been enjoying a more palatable tipple in the form of her sweet alcohol creation. 

The WAG, 42, and the former football ace Dennis Wise, 57, are set to release SK-TL Vodka Shots, which is inspired by her husband Jamie’s own Skittles-infused recipe. 

Rebekah and Dennis formed a close bond while starring in I’m A Celebrity together back in 2017 and have been great pals ever since – with their families even going on holiday together.

And now the pair have cemented their friendship by going into business together, with Leicester City striker, 37, the inspiration behind the fruity flavours – including strawberry  lemon and orange – on offer following his penchant of mixing Skittle sweets into a bottle of Vodka

Rebekah told of their boozy idea: ‘When Dennis came over, we had some already done on the side. So I thought, well, how amazing would it be to bring the vision to life and to create something that was really, really fun’, reports The Mirror.

Rebekah Vardy has joined forces with an I’m A Celebrity pal co-star to launch a brand new vodka brand

The WAG, 42, and the former football ace, 57, are set to release SK-TL Vodka Shots, which is inspired by her husband Jamie’s own Skittles-infused recipe.

To launch their boozy project, Rebekah and Dennis filmed a humorous style promotional video which sees Rebekah stock up on sweets before enlisting her pal to help her create a candy-inspired vodka drink.

The pair are then seen experimenting in a lab as they bringing their vodka creation to life. 

However, things go pear-shaped as Rebekah forces them to dress up in neon 80s workout gear, as she remarks: ‘This is what the people want… I’ve done worse’ to an unimpressed Dennis.

As Dennis storms off, an undeterred Rebekah takes her vodka shots to a bowling alley bar, where she gets a barman to try her latest creation.

After the impressed barman asked the name of the drink, Rebekah looks over at Dennis booting a football down the bowling lane and knocking over their vodka bottles.

She then remarked: ‘It’s called Skittle! SK-TL’, with the barman declaring ‘I’ll take the lot!’ as he slams a wad of cash on the bar. 

Rebekah added of her new project: ‘It is a fun drink and shows that we don’t really take ourselves too seriously and we can have a laugh.

Dennis and I have always got on really, really well. We’re really close as a family as well and the kids are really good friends. I couldn’t have asked for a better partner to go into business with.’ 

The WAG, 42, and the former football ace Dennis Wise, 57, are set to release SK-TL Vodka Shots, which is inspired by her husband Jamie’s own Skittles-infused recipe

While her WAG rival Coleen Rooney is slumming it in the jungle and contemplating another meal of bland rice and beans, Rebekah has been enjoying a more palatable tipple in the form of her sweet alcohol creation

Rebekah and Dennis formed a close bond while starring in I’m A Celebrity together back in 2017 [pictured] and have been great pals ever since – with their families even going on holiday together

Rebekah and Dennis cemented their friendship by going into business together, with Leicester City striker Jamie, 37, the inspiration behind the fruity flavours – including strawberry lemon and orange – on offer following his penchant of mixing Skittle sweets into a bottle of Vodka

The TV personality told how she and Dennis have not only put their names and faces to the project, but were also involved in every step of its creation – from designs and tasting, to the PR plan. 

The neon coloured bottles are retailed at £25 each, though vodka fans are able to bag a bargain with the offer of three bottles for £60. Proceeds of the sale will benefit an anti-bullying charity.

Remarking on the charity collaboration, Rebekah told The Sun: ‘We wanted to choose an anti-bullying charity, one that educates children, young people and adults to deal with the onslaught of cyber bullying online. Both of us just wanted to make sure we give something back.

‘We are in really privileged positions, which both of us, all of us, are eternally grateful for, and you can never take that for granted. Equally, lots of other people aren’t in the same situation. It teaches our children a lesson, too. That you can make some money but that it is always important to give back.’

The pair are planning a huge launch party  on Wednesday and have invited plenty of their I’m A Celebrity co-stars including Georgia Toffolo and Jamie Lomas.