Mrs Hinch’s eye-watering net worth revealed as the star rakes in four-figures a day from her best-selling books, TV work and social media plugs -as she welcomes third child
She rocketed to fame in 2018 when she created her popular Instagram account, Mrs Hinch Home.
Fast forward to the present day, and the influencer, 34, whose real name is Sophie Hinchliffe, now lives a life some of us could only dream of.
Over the years, the star has raked in a huge amount thanks to best-selling books, TV work and money-spinning social media plugs.
She has now accumulated an eye-watering £7million in just three years, according to a new report.
The cleaning-guru nearly doubled her earnings from 2023, making a jaw-dropping £4,364,134 profit, compared to £2,789, 729 in 2023.
New Companies House documents show that Sophie has multi-millions in the bank and in the financial year to April 5, 2024, she experienced her most profitable year since bursting onto the social media scene in 2018.
The incredible amount cleaning sensation Mrs Hinch has made thanks to her best-selling books, TV work and social media plugs has been revealed (pictured in March 2024)
The bumper earnings represent her first financial year after cutting ties with Tesco in April 2023 to focus on other projects
The bumper earnings represent her first financial year after cutting ties with Tesco in April 2023 to focus on other projects.
Her collection with Tesco launched in January 2021 and included items such as luxury bedlinen, loungewear, heart-shaped bowls and candles.
However, her main focus for that year was to design brand-new cleaning product scents for household brands, such as Lenor and Bold.
Her company reported that she had made £4,179,283 for 2024, while she was still due £748,130 and had tangible assets at £81,123.
Mrs Hinch amped up her partnership with cleaning parent company Joy of Clean last year to produce her signature laundry scent, Frosted Rose Wonderland.
Joy of Clean is the parent company of brands such as Bold, Lenor, Flash and Fairy.
Among her other products with the cleaning giant were the £3.50 Flash Spray Wipe Hinched Antibac Cleaning Spray in ‘wild berries’ and Bold White Musk and Golden Maple detergent pods, fabric conditioner and laundry gel.
She also sold the Vacay Vibes collection of Febreeze Air Mist, Fairy-Max Power, Flash All Purpose Cleaner and Fairy dishwasher tablets.
She has now accumulated an eye-watering £7million in just three years
The cleaning-guru nearly doubled her earnings from 2023, making a jaw-dropping £4,364,134 profit, compared to £2,789, 729 in 2023
In 2022, she used her earnings on a massive countryside house, now dubbed Hinch Farm, which came with sprawling grounds, a workshop, and stables
Every product was put up for sale in Home Bargains, which led to her being honoured with a branded ‘Hinch Bargains’ truck.
Speaking about her achievement on Instagram at the time, the influencer said: ‘If you’ve followed my crazy journey from the start, you’ll know just how much this means to me. My mind is blown.’
Research recently revealed the author rakes in an average of £5,900 each time she posts on her social media – including ads for her cleaning products and other brand deals.
She was listed as the highest paid ‘homefluencer’ or ‘cleanfluencer’ in the UK – and the second highest worldwide – by ratings site GoCompare.
The mother created her Instagram account @mrshinchhome, in March 2018 and accumulated an incredible two million followers in just one year.
She now has 4.8 million loyal followers who rely on her for the best home cleaning tips and tricks.
Back in 2022, she used her earnings on a massive countryside house, now dubbed Hinch Farm, which came with sprawling grounds, a workshop, and stables.
She followed in the footsteps of her best friend Stacey Solomon, who moved into a £1.2million countryside home in Essex called Pickle Cottage the year before.
It comes after the star added to her family by welcoming a baby boy on Thursday (February 20)
The star announced in a sweet Instagram post that she welcomed her third child with husband Jamie on Tuesday
It comes after the star added to her family by welcoming a baby boy on Thursday (February 20).
The cleaning guru announced in a sweet Instagram post that she welcomed her third child with husband Jamie on Tuesday.
Sophie shared adorable photos of the new tot just minutes after his delivery, while revealing his cute name.
She later shared a sweet video of Jamie walking through the hospital as they headed home with their newborn.
Captioning the post, she wrote: ‘Welcome to the world. Vinnie Alan Barker Hinchliffe. Born 18th February at 12:21pm, 6lb7oz.
‘Our beautiful little heart healer entered the world In the month we needed him most, February.
‘February is my Dads birthday month my birthday month … And now, it’s our Vinnies
‘The signs, the comfort ,the joy, you really are just everything we have needed and more Vinnie. Now it’s time to meet your beautiful big brothers, and start the next chapter in our Hinch story
‘@mrhinchhome I love you beyond words❤️ ILYD , I feel you Barker always xx’
The couple are already proud parents to sons Ronnie, five, and Lennie, three.
