Julianne Moore fans outraged over ‘crazy expensive’ price for plain white shirt she designed ‘to take subway’
Julianne Moore has created the plain white button-down shirt as part of a collaboration with clothing company Frank and Eileen.
The Waverly is inspired by the actress’ ‘signature NYC style.’
The Hours star teamed up with the brand to make her own capsule collection which will be released in drops throughout 2025.
According to WWD, Julianne said in a statement: ‘In order to move around New York City quickly, you need to be on foot or take the subway, both of which I do daily.
‘I don’t want my wardrobe to restrict my movement, but I want to look chic and appropriate.’
The white shirt is made of Italian cotton and retails for $268. A similar version sells at Target for $17.50.
Fans flipped over the price tag.
Julianne Moore has created the plain white button-down shirt as part of a collaboration with clothing company Frank and Eileen
The white shirt is made of Italian cotton and retails for $268. Fans flipped over the price tag with one asking why she is doing this when she already makes a lot of money from movies
Another said the shirt was crazy expensive and is the price of a car payment. Actually, the average car payment for a new vehicle is $742 monthly, according to Q4 2024 Experian data, though a Jetta can run $300 a month.
With the inflation rate a stubborn $2.8%, Americans have been sensitive about high prices for goods.
Others were much more positive: ‘Icon in an iconic white shirt.’ And this person was thrilled: ‘You look absolutely STUNNING.’
Then there was this sweet comment: ‘STAAWWWP! this is amazing!’
A statement posted on the brand’s website reads: ‘Inspired by Julianne Moore’s signature NYC style, Waverly is the cool, crisp button-up we all want.
‘A more tailored front and a longer shirttail create a look that’s both iconic and understated … just like Julianne.’
Moore’s caption on her Instagram page: ‘Come on in! Waverly, the first House of Frank & Eileen × Julianne Moore capsule piece is here!
‘To co-create an instantly iconic button-up, inspired by NYC style is a dream come true. #FrankandEileen.’
The collaboration with Julianne is part of a series of celebrity partnerships which will be revealed throughout the year.
A similar version sells at Target for $17.50
Moore at the 2025 Film Independent Spirit Awards on February 22 in Santa Monica, California
In a question and answer session posted on the company’s Instagram page, Julianne explained her decision to collaborate with the brand.
She stated: ‘I was a fan of Frank and Eileen long before they approached me about a collaboration.
‘I have several Frank and Eileen button-ups because I love the feel of their fabrics.’
When asked if she gravitates towards pieces with ‘eternal quality’, she replied: ‘I hope so. When I look back at what I have worn, it is always the classic pieces that stand out.’
